To operate our Website, help keep you safe, improve your experience, perform analytics, and serve relevant ads, we sometimes place small data files called cookies on your device. It explains what these technologies are and why we use them, as well as your rights to control our use of them. Unless you are blocking ads, chances are you have already feasted your eyes upon an ad (many ads) by Google today.This Cookie Policy (“Policy”) explains how we use cookies and similar tracking technologies to recognize you when you visit our website at Alliance | PRIME Alliance () (“Website”) and when providing our services. When looking at these ads sometimes you may wonder (or you may not wonder) why you are being shown the specific ads you are shown. Today Google announced a measure to “provide greater transparency and choice regarding the ads you see on Google search and Gmail.” The greater transparency part involves displaying a Why these ads?/Why this ad? link on ads which, once clicked upon, will provide details as to why you are being shown the ads you are shown: Aside from the obvious “it’s targeted marketing” answer, we really can’t know why. and opt out of personalized ads for AdSense ads.ads shown on websites other than Gmail and /variants) Modify the demographics you are shown ads about for AdSense ads (i.e.Opt out of personalized ads for ads on Gmail and Google Search.Block specific advertisers from showing you ads on Gmail and Google Search.The other aspect of this measure, the greater choice part, is allowing users to have better control over what types of ads they are shown via Google’s Ads Preferences Manager:įrom the Ads Preferences Manager, if you are logged into a Google account you can It is unclear if the Why these ads?/Why this ad? link will be for ads on Gmail and (and variants) only or also on other Google properties and ads served on third-party websites through Google AdSense. If you are not logged into a Google account, you can do all that is mentioned above except for the first one - you cannot block specific advertisers. Take note if you are not logged into a Google account, the settings you modify from Ad Preferences Manager are stored in a cookie in your browser so if you change browsers or clear cookies, you will need to modify Ad Preferences Manager settings again. Discuss all things ads in the comments below. Images used in this article are courtesy El Goog.Advertising keeps Google and many of the websites and services you use free of charge. We work hard to make sure that ads are safe, unobtrusive, and as relevant as possible. For example, you won’t see pop-up ads on Google, and we terminate the accounts of hundreds of thousands of publishers and advertisers that violate our policies each year – including ads containing malware, ads for counterfeit goods, or ads that attempt to misuse your personal information. Google is experimenting with new ways of supporting the delivery and measurement of digital advertising in ways that better protect people’s privacy online via Chrome’s Privacy Sandbox initiative. Users that participate in Chrome’s Privacy Sandbox Origin Trials may see relevant ads from Google based on Topics or FLEDGE data stored on, or shared with, their browser. Google may also measure ad performance using Attribution Reporting data stored on, or shared with, their browsers. How Google uses cookies in advertisingĬookies help to make advertising more effective. Without cookies, it’s harder for an advertiser to reach its audience, or to know how many ads were shown and how many clicks they received. Many websites, such as news sites and blogs, partner with Google to show ads to their visitors. Working with our partners, we may use cookies for a number of purposes, such as to stop you from seeing the same ad over and over again, to detect and stop click fraud, and to show ads that are likely to be more relevant (such as ads based on websites you have visited). We store a record of the ads we serve in our logs. These server logs typically include your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser. We store this data for a number of reasons, the most important of which are to improve our services and to maintain the security of our systems. We anonymize this log data by removing part of the IP address (after 9 months) and cookie information (after 18 months).
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